Meg Guiseppi

C-suite Executive Personal Branding & Job Search Strategist — Elite Executive Resume, Biography and LinkedIn Profile Writing...and More

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Today’s C-level Executive Career Brand Biography

Do you know why a brand biography has better impact than the typical bio we usually see — a rundown of the candidate’s career progression, fleshed out with some hard facts and numbers?

For one thing, your career brand bio and executive resume form the foundation for all your career marketing communications — paper/digital documents, online profiles, and any other publications about you.

A bio lets you spotlight your softer skills and “best fit” brand attributes through storytelling.

Get the whole story and leave a comment over at Executive Career Brand, How to Write a C-level Executive Career Brand Biography . . .

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C-level Executive Job Seekers Should Be Blogging

A successful C-level and senior executive job search campaign doesn’t look or work like it did even a few years ago.

Defining and communicating your personal brand and having a solid online footprint are no longer optional.

Personal branding helps employers, recruiters, and hiring decision makers assess your unique promise of value and good fit for their organization.

A strong online identity captures their attention and leads them to information that demonstrates your value proposition, industry thought leadership, and subject matter expertise.

Blogging is the very best way to express your executive brand and extend your online presence. And you can gain the benefits by posting as little as two or three times a month.

Read more and leave a comment on my Executive Career Brand post, You Are a C-level Executive Job Seeker and You’re Not Blogging?

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WAIT! Before Writing Your Executive Resume and Career Biography . . .

Don’t even attempt to write your resume, bio, and other career marketing documents until you know who will be reading them and what they’re looking for.

Without first identifying who your target audience is, how can you possibly market yourself in a way that will resonate with them?

Many of the executive clients I work with tell me when we first speak that they’re looking at pursuing several diverse kinds of jobs. They want to be sure their resume will cover them for all those jobs.

They make the mistake of expecting a one-size-fits-all resume to hit home with recruiters and hiring decision makers. A generic resume, trying to cover too many bases, just doesn’t work.

To read about the 4 Executive Job Search First Steps, Before You Write Your Resume, hop over to my Executive Career Brand blogsite and leave a comment.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

How to Write An Irresistible C-level Executive Brand Resume in 10 Steps

How to Write a C-level Executive Career Brand Biography

How to Build a Powerful Executive Network

16 Deadly Executive Job Search Mistakes

Stalled Executive Job Search? Get Busy on LinkedIn and Twitter