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Meg Guiseppi

C-suite Executive Personal Branding & Job Search Strategist — Elite Executive Resume, Biography and LinkedIn Profile Writing...and More

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c-level executive branding

July 9, 2010 By Meg Guiseppi Leave a Comment

Personal Brand-Building Tips From the Experts

A few months ago, I responded to a request from Mohammed Altaee to chime in with a tip on what I do every day to communicate and reinforce my brand.

He published the responses in a post on Ryan Rancatore’s Personal Branding 101, “Personal Branding Tasks You Can Do Every Day“.

Here are some of the answers, with each respondent’s Twitter handle:

Mohammed Altaee (@maltaee) — Find at least 10 things worth retweeting in your home feed and share it to your followers.

Ryan Rancatore (@RyanRancatore) — Do something unselfish that helps somebody else or promotes their work. Repeat as often as possible.

My tip (@MegGuiseppi) — Every day ask yourself: How can I communicate my unique value message today?

Walter Akana (@WalterAkana) — Less time promoting their brand; more time in conversations driving value for their people.

Chris Brogan (@ChrisBrogan) — Post a status message daily on Facebook, something engaging or interesting.

Paul Copcutt (@PaulCopcutt) — Remember to do something for your brand that is offline. It’s not all about building an online brand.

Al Hanzal (@alhanzal) — Ask yourself this question about your personal brand: “Why should anybody listen to me?”

Heather E. Coleman (@HeatherEColeman) — Tweet, Facebook, LinkedIn – relevant information, group discussions, network, promotion of your field of interest. Collaboration is key.

Related posts at Executive Career Brand:

10 Steps to an Authentic, Magnetic Personal Brand

Executive Branding: Personal vs Career Branding

The True Measure of Your Executive Brand

Health Insurance for Your Personal Brand – The 3 Cs

Filed Under: C-level Executive Personal & Career Branding, Executive Career Management, Social Media & Social Networking Tagged With: c-level executive branding, c-suite executive career management

June 4, 2010 By Meg Guiseppi Leave a Comment

Today’s C-level Executive Career Brand Biography

Do you know why a brand biography has better impact than the typical bio we usually see — a rundown of the candidate’s career progression, fleshed out with some hard facts and numbers?

For one thing, your career brand bio and executive resume form the foundation for all your career marketing communications — paper/digital documents, online profiles, and any other publications about you.

A bio lets you spotlight your softer skills and “best fit” brand attributes through storytelling.

Get the whole story and leave a comment over at Executive Career Brand, How to Write a C-level Executive Career Brand Biography . . .

Filed Under: Executive Job Search, Executive Resume & Biography Tagged With: c-level executive branding, c-level executive job search, executive biography

June 4, 2010 By Meg Guiseppi Leave a Comment

C-level Executive Job Seekers Should Be Blogging

A successful C-level and senior executive job search campaign doesn’t look or work like it did even a few years ago.

Defining and communicating your personal brand and having a solid online footprint are no longer optional.

Personal branding helps employers, recruiters, and hiring decision makers assess your unique promise of value and good fit for their organization.

A strong online identity captures their attention and leads them to information that demonstrates your value proposition, industry thought leadership, and subject matter expertise.

Blogging is the very best way to express your executive brand and extend your online presence. And you can gain the benefits by posting as little as two or three times a month.

Read more and leave a comment on my Executive Career Brand post, You Are a C-level Executive Job Seeker and You’re Not Blogging?

Filed Under: Executive Job Search, Online Identity & Reputation Management, Social Media & Social Networking Tagged With: blogging, c-level executive branding, c-level executive job search, online identity

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