Meg Guiseppi

C-suite Executive Personal Branding & Job Search Strategist — Elite Executive Resume, Biography and LinkedIn Profile Writing...and More

Social Media & Social Networking

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The 6 P’s of Executive Brand Communications

So you’ve defined your executive brand. You know what differentiates your unique promise of value from your competition in the executive job market.

Have you created a strategy to clearly and consistently communicate your brand across multiple channels?

Maybe you’re great at promoting yourself in person – at networking and industry events.

But what are you doing to build your online footprint, to capture the attention of recruiters and hiring decision makers, most of whom these days source talent online?

Learn what the 6 P’s are, and how and where you can embrace them in my Executive Career Brand post, Maximize Your Executive Brand Online with the 6 P’s.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

You’re a C-level Executive Job Seeker and You’re NOT Blogging?

Online Reputation Management: Do You Self-Google?

3 C’s: Health Insurance for Your Personal Brand

What Personal Branding is NOT

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How LinkedIn Works For Undercover Executive Job Search

Are you job hunting on the sly and fearful your employer will find out before you hand in your resignation?

A successful executive job search campaign includes much more than responding to job board postings. In fact, that method yields a dismal 3-5%, at best, so it should only represent a very small part of your job search efforts.

Networking is always your best bet and LinkedIn is one of the very best social networking tools for executives.

If you’re not there, positioning yourself in front of recruiters and hiring authorities, you may be invisible to the very people you need to attract.

But how can you get ON their radar and stay OFF your employer’s radar, and still take advantage of LinkedIn’s networking benefits?

Find out in my Executive Career Brand post, LinkedIn: Best Tactic for Undercover Executive Job Search.

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Personal Brand-Building Tips From the Experts

A few months ago, I responded to a request from Mohammed Altaee to chime in with a tip on what I do every day to communicate and reinforce my brand.

He published the responses in a post on Ryan Rancatore’s Personal Branding 101, “Personal Branding Tasks You Can Do Every Day“.

Here are some of the answers, with each respondent’s Twitter handle:

Mohammed Altaee (@maltaee) — Find at least 10 things worth retweeting in your home feed and share it to your followers.

Ryan Rancatore (@RyanRancatore) — Do something unselfish that helps somebody else or promotes their work. Repeat as often as possible.

My tip (@MegGuiseppi) — Every day ask yourself: How can I communicate my unique value message today?

Walter Akana (@WalterAkana) — Less time promoting their brand; more time in conversations driving value for their people.

Chris Brogan (@ChrisBrogan) — Post a status message daily on Facebook, something engaging or interesting.

Paul Copcutt (@PaulCopcutt) — Remember to do something for your brand that is offline. It’s not all about building an online brand.

Al Hanzal (@alhanzal) — Ask yourself this question about your personal brand: “Why should anybody listen to me?”

Heather E. Coleman (@HeatherEColeman) — Tweet, Facebook, LinkedIn – relevant information, group discussions, network, promotion of your field of interest. Collaboration is key.

Related posts at Executive Career Brand:

10 Steps to an Authentic, Magnetic Personal Brand

Executive Branding: Personal vs Career Branding

The True Measure of Your Executive Brand

Health Insurance for Your Personal Brand – The 3 Cs

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What Twitter Does for C-level Executive Career Branding and Job Search

Are you still skeptical about Twitter for job search, thinking it’s a waste of time?

Twitter is no longer just a chatty place to connect with friends and discuss what you had for lunch.

Job seekers, at all levels, are using Twitter to:

  • Build credibility, visibility, and evangelism for their unique value proposition,
  • Connect with new communities of subject matter experts and thought leaders,
  • Learn about challenges facing their target companies, and
  • Uncover opportunities that are landing them jobs.
     
    Want to find out how to leverage Twitter to do these things? Check out my Executive Career Brand post, Twitter Turbocharges Executive Job Search and Personal Brand Visibility, and leave a comment, if it strikes you.

Related posts:

How to Build a Powerful Executive Network

2010 Top 10 Executive Personal Branding and Job Search Trends

14 Reasons I Won’t Follow You On Twitter [Revisited]

Stalled Executive Job Search? Get Busy on LinkedIn and Twitter

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C-level Executive Job Seekers Should Be Blogging

A successful C-level and senior executive job search campaign doesn’t look or work like it did even a few years ago.

Defining and communicating your personal brand and having a solid online footprint are no longer optional.

Personal branding helps employers, recruiters, and hiring decision makers assess your unique promise of value and good fit for their organization.

A strong online identity captures their attention and leads them to information that demonstrates your value proposition, industry thought leadership, and subject matter expertise.

Blogging is the very best way to express your executive brand and extend your online presence. And you can gain the benefits by posting as little as two or three times a month.

Read more and leave a comment on my Executive Career Brand post, You Are a C-level Executive Job Seeker and You’re Not Blogging?