Meg Guiseppi

C-suite Executive Personal Branding & Job Search Strategist — Elite Executive Resume, Biography and LinkedIn Profile Writing...and More

C-level Executive Personal & Career Branding

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The 6 P’s of Executive Brand Communications

So you’ve defined your executive brand. You know what differentiates your unique promise of value from your competition in the executive job market.

Have you created a strategy to clearly and consistently communicate your brand across multiple channels?

Maybe you’re great at promoting yourself in person – at networking and industry events.

But what are you doing to build your online footprint, to capture the attention of recruiters and hiring decision makers, most of whom these days source talent online?

Learn what the 6 P’s are, and how and where you can embrace them in my Executive Career Brand post, Maximize Your Executive Brand Online with the 6 P’s.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

You’re a C-level Executive Job Seeker and You’re NOT Blogging?

Online Reputation Management: Do You Self-Google?

3 C’s: Health Insurance for Your Personal Brand

What Personal Branding is NOT

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Executive Personal Branding vs Career Branding

In c-level executive job search, branding is required, not optional.

Over the past several years, you’ve been hearing a lot about personal branding. Just when you started getting a feel for it, here comes “career branding” popping up all over social media.

Although the two terms seem to be used interchangeably, a perhaps obvious distinction exists between the two.

Check out my post over at Executive Career Brand to learn more, Executive Branding: Personal vs Career Branding.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

What Personal Branding is NOT

How to Write An Irresistible C-level Executive Brand Resume in 10 Steps

How to Write a C-level Executive Career Brand Biography

4 Executive Job Search First Steps, Before You Write Your Resume

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Personal Brand-Building Tips From the Experts

A few months ago, I responded to a request from Mohammed Altaee to chime in with a tip on what I do every day to communicate and reinforce my brand.

He published the responses in a post on Ryan Rancatore’s Personal Branding 101, “Personal Branding Tasks You Can Do Every Day“.

Here are some of the answers, with each respondent’s Twitter handle:

Mohammed Altaee (@maltaee) — Find at least 10 things worth retweeting in your home feed and share it to your followers.

Ryan Rancatore (@RyanRancatore) — Do something unselfish that helps somebody else or promotes their work. Repeat as often as possible.

My tip (@MegGuiseppi) — Every day ask yourself: How can I communicate my unique value message today?

Walter Akana (@WalterAkana) — Less time promoting their brand; more time in conversations driving value for their people.

Chris Brogan (@ChrisBrogan) — Post a status message daily on Facebook, something engaging or interesting.

Paul Copcutt (@PaulCopcutt) — Remember to do something for your brand that is offline. It’s not all about building an online brand.

Al Hanzal (@alhanzal) — Ask yourself this question about your personal brand: “Why should anybody listen to me?”

Heather E. Coleman (@HeatherEColeman) — Tweet, Facebook, LinkedIn – relevant information, group discussions, network, promotion of your field of interest. Collaboration is key.

Related posts at Executive Career Brand:

10 Steps to an Authentic, Magnetic Personal Brand

Executive Branding: Personal vs Career Branding

The True Measure of Your Executive Brand

Health Insurance for Your Personal Brand – The 3 Cs

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FREE e-Book: Personal Branding and Job Search

Career Rocketeer is offering a FREE, downloadable version of Launchpad: Your Career Search Strategy Guide (Vol. 1).

Along with my contribution “8 Hot Tips for Today’s Executive Resume 2.0“, the 152 pages of articles include contibutions by other personal branding and careers experts: William Arruda, Meghan Biro, John Crant, Maria Elena Duron, Hajj Flemings, Phil Gerbyshak, G.L. Hoffman, Jessica Holbrook, Tory Johnson, Pete Kistler, Jennifer Kushell, Liz Lynch, Mike Michalowicz, Chris Perry, Brent Peterson, Phil Rosenberg, Jacob Share, Carol Tuttle and Tim Tyrell-Smith.

Articles cover a range of topics – career search, personal branding, networking, resumes, interviews, social media, and entrepreneurship – and include:

  • Irrational Fear and Your Job Search
  • Online Reputation Management
  • Mastering the Art of the Ask
  • The Best Storytellers Get Hired
  • Blogging to Advance Your Career

The hard cover version is available through Amazon. Stay tuned for Launchpad Volume 3, coming later this month.

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10 Deadly Resume Phrases That Can Dilute Your C-level Executive Brand

Are you still relying on anemic, overused phrases like “results-oriented” and “responsible for” to sell yourself in your executive resume and other career marketing communications?

Don’t fall into the trap of boilerplating your resume to read like your competitors. You and your promise of value to potential employers are unique. The words you use to describe your executive brand and value shouldn’t be generic.

Take the time to pinpoint precise words to differentiate the unique set of characteristics you have to offer that no one else does.

Read my post at Executive Career Brand to find out what the other 8 deadly resume phrases are, 10 Brand-Diluting Phrases That Can Ruin Your Executive Resume, and leave a comment, if it strikes you.

Related posts:

How to Write An Irresistible C-level Executive Brand Resume in 10 Steps

How to Write a C-level Executive Career Brand Biography

VisualCV: The Social Media Executive Resume