Meg Guiseppi

C-suite Executive Personal Branding & Job Search Strategist — Elite Executive Resume, Biography and LinkedIn Profile Writing...and More

Meg Guiseppi

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The 6 P’s of Executive Brand Communications

So you’ve defined your executive brand. You know what differentiates your unique promise of value from your competition in the executive job market.

Have you created a strategy to clearly and consistently communicate your brand across multiple channels?

Maybe you’re great at promoting yourself in person – at networking and industry events.

But what are you doing to build your online footprint, to capture the attention of recruiters and hiring decision makers, most of whom these days source talent online?

Learn what the 6 P’s are, and how and where you can embrace them in my Executive Career Brand post, Maximize Your Executive Brand Online with the 6 P’s.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

You’re a C-level Executive Job Seeker and You’re NOT Blogging?

Online Reputation Management: Do You Self-Google?

3 C’s: Health Insurance for Your Personal Brand

What Personal Branding is NOT

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How LinkedIn Works For Undercover Executive Job Search

Are you job hunting on the sly and fearful your employer will find out before you hand in your resignation?

A successful executive job search campaign includes much more than responding to job board postings. In fact, that method yields a dismal 3-5%, at best, so it should only represent a very small part of your job search efforts.

Networking is always your best bet and LinkedIn is one of the very best social networking tools for executives.

If you’re not there, positioning yourself in front of recruiters and hiring authorities, you may be invisible to the very people you need to attract.

But how can you get ON their radar and stay OFF your employer’s radar, and still take advantage of LinkedIn’s networking benefits?

Find out in my Executive Career Brand post, LinkedIn: Best Tactic for Undercover Executive Job Search.

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Executive Personal Branding vs Career Branding

In c-level executive job search, branding is required, not optional.

Over the past several years, you’ve been hearing a lot about personal branding. Just when you started getting a feel for it, here comes “career branding” popping up all over social media.

Although the two terms seem to be used interchangeably, a perhaps obvious distinction exists between the two.

Check out my post over at Executive Career Brand to learn more, Executive Branding: Personal vs Career Branding.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

What Personal Branding is NOT

How to Write An Irresistible C-level Executive Brand Resume in 10 Steps

How to Write a C-level Executive Career Brand Biography

4 Executive Job Search First Steps, Before You Write Your Resume

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Personal Brand-Building Tips From the Experts

A few months ago, I responded to a request from Mohammed Altaee to chime in with a tip on what I do every day to communicate and reinforce my brand.

He published the responses in a post on Ryan Rancatore’s Personal Branding 101, “Personal Branding Tasks You Can Do Every Day“.

Here are some of the answers, with each respondent’s Twitter handle:

Mohammed Altaee (@maltaee) — Find at least 10 things worth retweeting in your home feed and share it to your followers.

Ryan Rancatore (@RyanRancatore) — Do something unselfish that helps somebody else or promotes their work. Repeat as often as possible.

My tip (@MegGuiseppi) — Every day ask yourself: How can I communicate my unique value message today?

Walter Akana (@WalterAkana) — Less time promoting their brand; more time in conversations driving value for their people.

Chris Brogan (@ChrisBrogan) — Post a status message daily on Facebook, something engaging or interesting.

Paul Copcutt (@PaulCopcutt) — Remember to do something for your brand that is offline. It’s not all about building an online brand.

Al Hanzal (@alhanzal) — Ask yourself this question about your personal brand: “Why should anybody listen to me?”

Heather E. Coleman (@HeatherEColeman) — Tweet, Facebook, LinkedIn – relevant information, group discussions, network, promotion of your field of interest. Collaboration is key.

Related posts at Executive Career Brand:

10 Steps to an Authentic, Magnetic Personal Brand

Executive Branding: Personal vs Career Branding

The True Measure of Your Executive Brand

Health Insurance for Your Personal Brand – The 3 Cs

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New Career Book: Launchpad – Your Career Search Strategy Guide, Volume 3

Chris Perry of Career Rocketeer has just published the third volume of his quarterly compilation of short, relevant articles covering a range of job search topics, Launchpad: Your Career Search Strategy Guide.

Along with my contribution, “10 Steps To Your Authentic, Winning Personal Brand”, Volume 3 is loaded with advice on such topics as resume optimization, interviewing, personal branding, career search strategizing, relationship building, professional networking, and web 2.0 search tools.

Contributors include James Alexander, Paula Caligiuri, Carol Fishman Cohen, John Crant, Kristi Daeda, Jessica Holbrook, Julie Jansen, Diana Jennings, Dan Miller, Dorothy Tannahill Moran, Ford Myers, Cheryl Palmer, Chris Perry, Brent Peterson, Todd Rhoad, Steve Rothberg, Rick Saia, Miriam Salpeter and Billie Sucher.

Get a free, downloadable version of Launchpad: Your Career Search Strategy Guide (Volume 1).