So you’ve defined your executive brand. You know what differentiates your unique promise of value from your competition in the executive job market.

Have you created a strategy to clearly and consistently communicate your brand across multiple channels?

Maybe you’re great at promoting yourself in person – at networking and industry events.

But what are you doing to build your online footprint, to capture the attention of recruiters and hiring decision makers, most of whom these days source talent online?

Learn what the 6 P’s are, and how and where you can embrace them in my Executive Career Brand post, Maximize Your Executive Brand Online with the 6 P’s.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

You’re a C-level Executive Job Seeker and You’re NOT Blogging?

Online Reputation Management: Do You Self-Google?

3 C’s: Health Insurance for Your Personal Brand

What Personal Branding is NOT

Are you job hunting on the sly and fearful your employer will find out before you hand in your resignation?

A successful executive job search campaign includes much more than responding to job board postings. In fact, that method yields a dismal 3-5%, at best, so it should only represent a very small part of your job search efforts.

Networking is always your best bet and LinkedIn is one of the very best social networking tools for executives.

If you’re not there, positioning yourself in front of recruiters and hiring authorities, you may be invisible to the very people you need to attract.

But how can you get ON their radar and stay OFF your employer’s radar, and still take advantage of LinkedIn’s networking benefits?

Find out in my Executive Career Brand post, LinkedIn: Best Tactic for Undercover Executive Job Search.

In c-level executive job search, branding is required, not optional.

Over the past several years, you’ve been hearing a lot about personal branding. Just when you started getting a feel for it, here comes ”career branding” popping up all over social media.

Although the two terms seem to be used interchangeably, a perhaps obvious distinction exists between the two.

Check out my post over at Executive Career Brand to learn more, Executive Branding: Personal vs Career Branding.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

What Personal Branding is NOT

How to Write An Irresistible C-level Executive Brand Resume in 10 Steps

How to Write a C-level Executive Career Brand Biography

4 Executive Job Search First Steps, Before You Write Your Resume

A few months ago, I responded to a request from Mohammed Altaee to chime in with a tip on what I do every day to communicate and reinforce my brand.

He published the responses in a post on Ryan Rancatore’s Personal Branding 101, “Personal Branding Tasks You Can Do Every Day“.

Here are some of the answers, with each respondent’s Twitter handle:

Mohammed Altaee (@maltaee) — Find at least 10 things worth retweeting in your home feed and share it to your followers.

Ryan Rancatore (@RyanRancatore) — Do something unselfish that helps somebody else or promotes their work. Repeat as often as possible.

My tip (@MegGuiseppi) — Every day ask yourself: How can I communicate my unique value message today?

Walter Akana (@WalterAkana) — Less time promoting their brand; more time in conversations driving value for their people.

Chris Brogan (@ChrisBrogan) — Post a status message daily on Facebook, something engaging or interesting.

Paul Copcutt (@PaulCopcutt) — Remember to do something for your brand that is offline. It’s not all about building an online brand.

Al Hanzal (@alhanzal) — Ask yourself this question about your personal brand: “Why should anybody listen to me?”

Heather E. Coleman (@HeatherEColeman) — Tweet, Facebook, LinkedIn – relevant information, group discussions, network, promotion of your field of interest. Collaboration is key.

Related posts at Executive Career Brand:

10 Steps to an Authentic, Magnetic Personal Brand

Executive Branding: Personal vs Career Branding

The True Measure of Your Executive Brand

Health Insurance for Your Personal Brand – The 3 Cs

Chris Perry of Career Rocketeer has just published the third volume of his quarterly compilation of short, relevant articles covering a range of job search topics, Launchpad: Your Career Search Strategy Guide.

Along with my contribution, “10 Steps To Your Authentic, Winning Personal Brand”, Volume 3 is loaded with advice on such topics as resume optimization, interviewing, personal branding, career search strategizing, relationship building, professional networking, and web 2.0 search tools.

Contributors include James Alexander, Paula Caligiuri, Carol Fishman Cohen, John Crant, Kristi Daeda, Jessica Holbrook, Julie Jansen, Diana Jennings, Dan Miller, Dorothy Tannahill Moran, Ford Myers, Cheryl Palmer, Chris Perry, Brent Peterson, Todd Rhoad, Steve Rothberg, Rick Saia, Miriam Salpeter and Billie Sucher.

Get a free, downloadable version of Launchpad: Your Career Search Strategy Guide (Volume 1).

Are you thinking about transitioning your executive career away from a job or industry that just doesn’t cut it for you anymore? Have you been unhappy for quite some time, and wonder where it all went off track?

Maybe you’re a baby boomer, in the later stages of your worklife and concerned that you can’t afford to shift gears now.

But if you don’t start working towards re-igniting your passion in your career, it may never happen, and you may always regret not trying.

Besides, passion is one of the most important investments you can make in your career.

Find out why in my Executive Career Brand post, Can You Work Your Passion in a Lousy Executive Job Market?

Related posts:

Would You Rather Be a Baseball Team COO Than a Telecomm COO?

Considering an Executive Career Reinvention?

FREE Guide on Boomer Encore Careers

Boomer Career Trends: The Graying of America’s Work Force

Career Rocketeer is offering a FREE, downloadable version of Launchpad: Your Career Search Strategy Guide (Vol. 1).

Along with my contribution “8 Hot Tips for Today’s Executive Resume 2.0“, the 152 pages of articles include contibutions by other personal branding and careers experts: William Arruda, Meghan Biro, John Crant, Maria Elena Duron, Hajj Flemings, Phil Gerbyshak, G.L. Hoffman, Jessica Holbrook, Tory Johnson, Pete Kistler, Jennifer Kushell, Liz Lynch, Mike Michalowicz, Chris Perry, Brent Peterson, Phil Rosenberg, Jacob Share, Carol Tuttle and Tim Tyrell-Smith.

Articles cover a range of topics – career search, personal branding, networking, resumes, interviews, social media, and entrepreneurship – and include:

• Irrational Fear and Your Job Search
• Online Reputation Management
• Mastering the Art of the Ask
• The Best Storytellers Get Hired
• Blogging to Advance Your Career

The hard cover version is available through Amazon. Stay tuned for Launchpad Volume 3, coming later this month.

Are you still relying on anemic, overused phrases like “results-oriented” and “responsible for” to sell yourself in your executive resume and other career marketing communications?

Don’t fall into the trap of boilerplating your resume to read like your competitors. You and your promise of value to potential employers are unique. The words you use to describe your executive brand and value shouldn’t be generic.

Take the time to pinpoint precise words to differentiate the unique set of characteristics you have to offer that no one else does.

Read my post at Executive Career Brand to find out what the other 8 deadly resume phrases are, 10 Brand-Diluting Phrases That Can Ruin Your Executive Resume, and leave a comment, if it strikes you.

Related posts:

How to Write An Irresistible C-level Executive Brand Resume in 10 Steps

How to Write a C-level Executive Career Brand Biography

VisualCV: The Social Media Executive Resume

Are you still skeptical about Twitter for job search, thinking it’s a waste of time?

Twitter is no longer just a chatty place to connect with friends and discuss what you had for lunch.

Job seekers, at all levels, are using Twitter to:

• Build credibility, visibility, and evangelism for their unique value proposition,
• Connect with new communities of subject matter experts and thought leaders,
• Learn about challenges facing their target companies, and
• Uncover opportunities that are landing them jobs.
   
  Want to find out how to leverage Twitter to do these things? Check out my Executive Career Brand post, Twitter Turbocharges Executive Job Search and Personal Brand Visibility, and leave a comment, if it strikes you.

Related posts:

How to Build a Powerful Executive Network

2010 Top 10 Executive Personal Branding and Job Search Trends

14 Reasons I Won’t Follow You On Twitter [Revisited]

Stalled Executive Job Search? Get Busy on LinkedIn and Twitter

How long has it been since you updated your executive resume, or even looked at it?

Maybe you’re like many of the c-level executives I work with – you never needed a resume to capture attention and land a job.

You were in demand and sought-after by recruiters. You easily slid into jobs throughout your career.

You may have no idea how to tackle writing an executive resume 2.0. Your old resume, if you have one, probably won’t cut it in today’s executive job search.

Read more and leave a comment at Executive Career Brand, How to Write An Irresistible C-level Executive Brand Resume in 10 Steps.